About United by Dogs
Our story – united by dogs
United by Dogs started with one simple thought: life feels softer, kinder and more connected when a dog is in it. With a dog, you rarely walk alone. You meet new people at puppy courses, training fields, agility halls, city parks and forest trails. You learn names like “Nova’s mum” and “the guy with the beagle” long before you know each other’s real names.
We wanted to create a brand that celebrates this everyday community. The small moments where you exchange tips about treats, laugh about muddy paws or encourage each other at training. Different lives, different backgrounds – but the same deep love for dogs. If you share your life with a dog, you are already one of us – united by dogs.
Instead of chasing trends, we focus on soft, functional and durable pieces you actually want to wear to all these moments. To puppy class, group walks, training evenings, café stops with friends and slow Sundays on the sofa with your dog asleep by your side.
Dogs first – and the people around them
For us, dogs are family and the heart of everything we do. But we also care about the people around them – the dog parents, friends and communities that grow because of them.
That is why "dog-friendly" is not just a word in our copy. It is how we think about design – from fabric choices and fits to products for dogs like treats, beds, toys and cozy dog wear. We want you to be able to sit on the ground at training, lean against a cold fence, handle muddy paws and still feel good in what you are wearing.
By dog people
United by Dogs is built by real dog owners who know the rhythm of walks, training, treats and naps. We test our ideas in real situations – at puppy class, recall training, rainy park walks, forest hikes and quiet evenings after a long day with the dog.
We listen to what dog parents actually need: clothing that feels good, looks good and survives life with wagging tails, plus products for dogs that are fun, cozy and made to be used. When you shop with us, you are not just buying a product. You are joining a friendly, quiet community of dog lovers who understand what it means to build a life around a dog.
for real, functional everyday life
Our style is calm, minimal and warm with a Scandi-inspired feel. Soft colors, simple shapes, easy-to-wear fits and details that work in real life with dogs. Many of our products are unisex and easy to share, just like the blanket your dog thinks is theirs.
We focus on:
- Soft, comfy fabrics that feel good all day
- Functional details that work on walks and at training
- Simple silhouettes that are easy to move in
- Durable construction that handles dog hair, washing and weather
- Everyday designs that work season after season
Our vision
We want to make it easy to choose things that feel right – in style, in quality and in spirit. Fewer but better pieces. Everyday essentials that follow you from early morning walks to evening training sessions and sofa naps.
United by Dogs is for:
- People who meet their friends through dog walks and training
- Homes where dog beds and blankets are part of the furniture
- New dog parents at their first puppy class and those on their third best friend
- Anyone who knows that dog hair on your clothes is a love language
No matter where you live, what you do or what your days look like, if you share your life with a dog, you are part of our pack.
